If you have any interest in the sport of running, you already know the mythical 2-hour barrier for the marathon has fallen. As this blog is not for news reporting, and this happened barely 36 hours before this writing, I want to share a reflection and perspective on what these results at the London Marathon mean for our sport.
Sure, super shoes help, but they are not what make Sebastian Sawe an elite runner (From RW Instagram feed)
When I ran my first marathon in 1983, the world record was 2:08:34 (Derek Clayton, 1969). Then, it started falling little by little. First by a few seconds, then surprisingly faster. As it approached the 2-hour mark, Nike put on the Eliud Kipchoge show in 2019, where he ran 1:59:40. Sure, it wasn’t official, and it wasnât supposed to be. But it proved that a sub-2 was physiologically possible. And now it has happened in competition.
Was it the Super shoes?
Some would like to think that with shoes acting like springs, these new records mean nothing. As a purist, I would love to think that too, but we live in a world where progress, innovation, and new technologies are an intrinsic part of our lives, and we must accept it. If we didnât, Formula One races would be on horseback, the Tour de France would be on bikes with no gears and iron frames, and running shoes would still be made of leather. The regulatory entities have taken measures to ensure certain basic conditions are met, so it is not a free-for-all. It is a step in the right direction, so we may avoid grey areas bordering cheating.
We must understand that super shoes will not make you, or me, a world-record contender. These runners are the best the world has ever seen. These shoes only provide the edge they need to get that little extra that puts them within the realm of possibility. They were already great runners before they tied those $500 Nikeâs at the start of the 2026 London Marathon.
Whatâs next?
Back in May 1954, Roger Bannister ran the first sub-4-minute mile. It was a matter of time before he, Wes Santee, or John Landy got there. Bannister did it first. And once it was proven physiologically possible, the sub-4s started piling up. Landy shaved 1.4 seconds off Bannister’s record just 6 weeks later. And two months later, he lowered it again. 72 years later, over 1700 runners have gone sub-4. Still an elite group, but not that exclusive.
Why am I bringing this up? Because it has now been proven possible, expect the record set by Sebastian Sawe to fall again shortly and often. Just as Bannister, Sawe will always be remembered as the first. He is the Neil Armstrong of the Sub-2. Yomif Kejelcha made his marathon debut going sub-2, but 11 seconds behind, so he will always be the Buzz Aldrin of the sub-2. Impressive achievement, but not the first. This will not be an unbeatable record. Quite the contrary, it just established a new benchmark from where to keep improving.
I venture to predict that by the end of the year, after marathons like Valencia or Chicago, the record will fall again. And by the end of 2027, there will be 5 to 10 runners under 2.
Boston: Nike Sign Controversy
Since I am reflecting on recent events at Marathon Majors, I want to chime in on the Nike fiasco at the recent Boston Marathon. For those who donât know, Nike set up a huge sign stating âRunners Welcome. Walkers Toleratedâ, which sparked severe backlash and was quickly removed.
This is the controversial sign placed by Nike in Boston during Marathon week.
Was it insensitive? Was it stupid? Did Nike assume responsibility? Can you do something about it if you were offended? Yes, yes, yes, and yes.
First: No race states that you canât walk. Until then, walk all you want. Orlando Pizzolato won the NYC Marathon in 1984 and walked. Nobody cried foul. Gelindo Bordin slowed down, walked, and was not stripped of his Olympic marathon gold medal in 1988. Want to walk? Walk! And donât give a s*#% about what Nike has to say about it.
What really bothered me about this fiasco was the âoffended professionalsâ taking it to social media. Those who enjoy feeling upset on your behalf so they can feel morally superior as they fight for âwhatâs rightâ. Most of those calling for the pitchforks had no stake in running, Boston, or Nike.
Just like you and me, Nike is protected by the First Amendment to make as many stupid statements as they please. Offended? Act. Donât purchase a Nike product ever again. Show up at their headquarters in Beaverton and picket. A friend of mine didnât like it and sold her Nike stock. She didnât pout on Instagram; she took a stand.
Conclusion: Feel offended? Act or shut up! Pouting on social media is not taking action.
Please share your thoughts in the comment box below.
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I was recently reading a book by an author Iâve known for years, yet somehow never truly delved beyond his famous running quotes and the occasional column: Dr. George Sheehan.
Personal Best by Dr. George Sheehan
Dr. Sheehan was a physician, but his legacy lives on in running. A passionate marathoner and prolific writer, he captured the soul of the sport through his columns and books. He did not just write about miles, but about purpose, identity, and the human spirit. His words helped generations of runners live training not as exercise, but as a path to self-discovery.
Despite passing away in 1993, his legacy as one of the most influential running writers ever is undeniable. He wrote 12 books, starting in 1972.
A chapter from âPersonal Best,â published in 1989, caught my attention because it proposes segmenting our athletic experience. Even though it is nothing revolutionary, stating the obvious reveals its genius.
The original text reads:
âThe athletic experience can be divided into three parts. One is the preparation, the training of the body. Two is the event, the challenging of the self. And three, is the aftermath. And for the runner, the ultimate athletic experience is the marathon. It takes training and challenging and creating to the absolute limits.â
In 54 powerful words, we are invited to deconstruct our running lives and turn it into a rewarding yet challenging process for exploring our limits.
Letâs break it down so we can squeeze every morsel of our athletic journey.
1 – TRAINING OF THE BODY
While we may certainly enjoy better PRs in our favorite distances, we can choose from two approaches. Running ourselves to the ground and having a short career or taking the time to prepare so our body can be strong, resilient, and injury-resistant.
Living for the challenge of competition and craving the adrenaline rush of finish lines are part of the allure of the journey. Sheehan once said, âRacing is the lovemaking for the runner. It is hard to pass upâ. And I agree. But to keep doing it constantly, year after year, we must teach the body.
It takes time, planning, and execution. It is a long road with no shortcuts. So, we’d better be smart and make the process enjoyable, or we wonât last the distance.
2 – CHALLENGE OF THE SELF
Ok. Here it is: The challenge. For us runners, it is usually racing, but it could be whatever gets your endorphins going. This is your personal journey. It may be breaking 20 or 30 in the 5K; or how far you can go before collapsing. The point is that you are in charge. You canât run to fulfill someone elseâs dream.
For Dr. Sheehan, the epitome of this challenge is the marathon: âThe marathon fills our subconscious with this gospel. Taking a well-trained body through a grueling 26.2-mile race does immeasurably more for the self-concept and self-esteem than years with the best psychiatrist.â
The challenge of the self is an ever-changing target. Every success should create a new goal. Every failure (and they will happen) should trigger a reevaluation of the processes or even the goals. The challenge of the self is the most rewarding part of the journey.
Enjoying the process will be more rewarding than a wall full of medals, but if you play it smart, you can have both (ChatGPT Image)
3 – THE AFTERMATH
Every running cycle, every accomplished goal, every medal displayed on your wall, every PR, every time we fell short, or every time we just had fun with our friends is an opportunity to reap rewards from our efforts. And the more prepared you are for the journey, the longer and more enjoyable it will be.
In the same writing that gave birth to this blog post, Dr. Sheehan states: âThe long-distance race is a struggle that results in self-discovery. It is an adventure into the limits of the self, representing for runners what has been called the moral equivalent of warâa theater for heroism, where the runner can do deeds of daring and greatness.â
My takeaway is that running can be a worthwhile, ever-changing journey if you allow it to be. But you must be purposeful and flexible, especially as you achieve your goals and pursue new ones as you get older. Enjoying the process will be more rewarding than a wall full of medals, but if you play it smart, you can have both.
Please let me know your thoughts in the comment box below.
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This past February 2nd, a controversy was sparked by an article that ran on the Runnerâs World website. It was an opinion piece by a writer named Cole Townsend (whom I donât know). The piece was titled: âYes, Itâs OK to Wear a Finisherâs Shirt for a Race You Didnât Finishâ. Hence, the rebuttal in the title of this blog post.
If you did not finish the London Marathon in 2025, you should not be wearing this shirt.
Townsend states things as: âI think we need to have an honest conversation about whoâs âallowedâ to buy finisher tees,â and âYour hard work doesnât disappear because mile 1 or mile 19 didnât happenâ.
These statements, just as the articleâs title, rubbed me the wrong way. Sure, everybody is entitled to their opinion. Sure, wearing a shirt that states you finished the Boston Marathon when you didnât is trivial compared with whatâs happening in Ukraine. Sure, you are not going to ponder what I may think when choosing your wardrobe. Yet, in my book, it is still not right.
Would you wear an Olympic medal you did not win around your neck, just because you own it? You can proudly display it at home, especially if a relative earned it. I display my dadâs marathon medals at home. But they are hung separately from my earned medals. They are my property, but not my achievements.
My beef with the entire affair is two-fold:
1 â How can an entity of Runnerâs World’s reputation think that publishing this was OK? I am all pro-First Amendment, but you are not obligated to provide a tribune to someone for just about anything, especially if it is unsound, which it should be for runners. Would you run a story advocating the superiority or inferiority of a certain race, or defending a flat earth, just because it is someoneâs opinion?
2 â The article, as the headline clearly states, talks about finisher shirts. A finisherâs shirt is earned when you finish a race, hence the name. Not when you register, not when your boyfriend crosses the finish line, not when you purchase it in a fire sale. This is not a participation trophy. This is between you and your conscience, sure, but in my book, it is still a lie.
I can’t believe Runner’s World ran this article.
Is it OK to wear a military uniform and let people assume you served your country? Would you walk through a mall wearing a priestâs cassock, or scrubs with a stethoscope draped over your shoulders? Exactly. And no, Iâm not comparing military service or serving God to finishing a marathon. Iâm pointing out something simpler: what you wear creates assumptions about who you are and what youâve done. Letting those assumptions stand when they arenât true is plain wrong.
There is a difference between a finisherâs shirt and a race or a souvenir shirt. If you ran London and brought me a hat, I would be grateful and wear it, even though I havenât run it. When I returned to road racing after a 26-year hiatus, I gave my race shirt to my dad as a tribute, since he inspired me to start running when I was a kid. He wore it proudly. But it only said â2012 Miami Marathon and Half Marathonâ; it didnât state he finished the race, even though he ran the distance hundreds of times.
The author concludes with this statement: âWe donât need to start a âstolen valorâ debate. What you wear should reflect what matters to youânot what the internet thinks you’re entitled to. If you care, flip the question: why are you wearing it? If the answer is âbecause it means something to me,â thatâs enough.â
This would be a logical conclusion if the article didnât state âFinisherâs Shirtâ. Thatâs where, in my opinion, both the writer and the Runnerâs World editors went terribly wrong.
Any thoughts? I really want to hear from runners who disagree with me. Please share in the comment box below.
If you are reading this post within the first few days of our brand-new year of our Lord 2026, your running goals should already be set and in motion. You shouldnât need to cram in the later months, nor should you have to adjust because you were caught unprepared. If your goals are not set yet, click here before proceeding. If they are, letâs focus on how to achieve them.
It is all about the way you present it to yourself. Image by ChatGPT
A sure way to keep yourself focused on your goals is to shift certain paradigms in your mindset. Little adjustments that, when applied, should put you in a position to achieve your 2026 goals. Some may apply to you, some may not. Letâs check them out:
1 – Focus on effort, not on pace â Easy pace is not measured in minutes and seconds per mile. It is about effort. An easy effort, hence the name. Sure, there are workouts where specific paces must be maintained. There are speeds and progressions to hit. But that is only in selected training sessions. Most of your training is always at an easy pace. So, keep it easy. Let the pace be a product of your effort, not the other way around. If sharing it on Instagram is embarrassing, keep it to yourself.
2 – Break your training into sections â Every single training has components that must be compartmentalized and distinguished so they can be appropriately executed. A light mobility session and a warm-up should be part of every single run. It is once youâve taken care of these that your actual training session, where there are benefits to realize, starts. Regardless of what it is. Short intervals, long intervals, fartlek, progressions, you name it, all consist of segments that should be understood, respected, and executed. They are all there for a reason, so donât rush or skip them. The same applies to the cool-down. Thereâs no need to jump into your car 30 seconds after turning off your watch.
3 – Running is a privilege, not a chore â Why do you run? Is anyone forcing you? Is the Boogeyman going to catch you if you stop? We run because we have chosen it as our sport, our vehicle for health, or our release valve from the stresses of life. Make it an enjoyable part of your day, not a chore. Make it your âme timeâ or your âsocial timeâ with your buddies. Will there be days when you would rather walk through crushed glass than go for a run? Of course! But those should be few and far between. Our running is not guaranteed. Injuries, time constraints, family demands, weather, work, and so many other distractions conspire against our running time. Understand the privilege of being able to run today and be thankful for it.
4 â Reframe your thoughts â Most runs donât fall apart because your legs quit, but because of a thought you let go unchallenged. âIâm slowing down.â âThis isnât my day.â âI should back off.â Reframing is stepping in and editing that sentence before it becomes a decision. Not with unquestioning optimism, but with perspective. âIâm tired because Iâm working.’ This pace still gets me where I need to go. âI donât need to quit; I need to adjust. Once you start deliberately executing this, you will realize how often your mind jumps to conclusions your body hasnât made yet. Running becomes less about fighting discomfort and more about managing the dialogue that surrounds it. Change the words, and the experience will often follow.
5 â Running is a journey, not a destination â There is no finish line. Races, PRs, and medals matter, of course, but they are just checkpoints. Accepting running as a lifetime journey changes the measurement of success. Itâs no longer about faster times or longer distances, but about what running teaches you along the way. The patience to keep training when progress is slow. The humility of setbacks. The satisfaction of keeping showing up. Goals stop being pressure points and become refueling stations. They give direction without defining your worth as a runner. Miss one, and the journey continues. Hit one, and you keep moving forward. This mindset will keep you running for decades to come. Not because you are chasing one more medal, but because running still has something to teach you.
In 2026, letâs focus on the joy of running. Achievements and setbacks are part of the process, part of what makes running special. Always remember why you chose to run.
Before I answer the question in the title, I want to answer something else: Is this a self-serving post? Yes. It is. I am a running coach. You are looking for one and have questions about how this works and whether it’s a good fit for you. I am here to provide you with answers. So, here we go.
If you Google ârunning coach,â as I just did, you will get over 300 million results. If you Google âmarathon training plans,â the number is severely reduced to just 150 million. How are you supposed to sort through that? How will you find the right plan or coach that is a good fit for you?
A runner I coach told me once that a buddy of his stated that a running coach was a waste of money because you can download a free marathon plan from the internet. My client responded by saying: âIt is more complicated than that. You need to know what you’re doing, and you must read about 40 books. My coach has the experience and has read them all. I donât have time for that.â
According to a data study by RunnersConnect, runners with custom plans ran 10% faster. They were injured 36% less than those using basic, generic plans. If that wasnât enough, they also achieved their goal 54% of the time, compared to 29% with stock programs.
It is essential to know that unless you live in your coachâs city or are part of their running groups, you will see very little of your coach in person, and you may never meet them. This is normal. The only coaches present at every one of their athletesâ sessions are either high school or college coaches or elite coaches. If you are searching for an online coach, most likely you donât fit that description and your goals are different.
So, what are the advantages of hiring Foultips.Run as your running coach:
âș Experience and Knowledge: Iâm the head coach at Foultips.run with over 40 years of running under my belt. I hold an RRCA Level II certification, have completed over 150 races ranging from 5Ks to marathons, and I stay current on the latest scientific and physiological insights in the sport. To learn more about my background, click here. The coaches I work with are handpicked; each one personally vetted and backed by proven expertise.
âș Individualized Plans: Downloadable programs are dime a dozen. Some free, some paid. Those programs, you must understand, are generic and do not consider neither your starting point nor your specific running goals. They apply equally to the Olympic swimmer transitioning to marathon training to the overweight middle-aged want-to-be runner just getting off the couch after 15 years. Additionally, they are not flexible and usually lack cross-training. Additionally, you wonât have access to the person who wrote it should a personalized adjustment be needed.
âș Access to your coach: I cannot speak for other coaches, but with Foultips.run, your coach is a phone call or text message away. We pride ourselves on not just telling the runner what to do but educating them on why we recommend a specific workout or an extra day off. Access to your coach is the primary reason you chose an online coach over a downloadable static program.
âș Tech platform: Foultips.run works with the FinalSurge software, which is included in the athleteâs monthly fee. This platform syncs with multiple fitness watches, allowing the coach to provide feedback based on all the performance parameters your watch records. This makes adjustments to optimize progress a common occurrence.
âș Guidance: An athlete wishing to run needs a different level of guidance than an experienced runner pursuing another PR or returning after a hiatus. Your running coach has the necessary experience to understand the different stages of your journey, so you can be guided accordingly with the correct feedback and resources to navigate your process.
âș Flexibility & Customization: You are not a professional athlete, and life will eventually get in the way. Maintaining a life/run balance is paramount, so sometimes runs need to be adjusted or shuffled. Sometimes it all needs to be scrapped and go back to the start
âș Motivation, not cheerleading: While keeping the athletes motivated is vital, especially during the inevitable downturns of a running cycle, your running coach is not a cheerleader. They will guide you through thick and thin but will not sugarcoat it if you have screwed up. It is never a failure if you get a valuable lesson from it.
âș To read what athletes have to say about their experience training with Foultips.run, click here.
âș To read success stories about athletes who achieved their goals with our guidance, click here.
âș To read our Google reviews, or with to leave one, click here.
Ready to get started with your online running coach? Leave a message below or send a message by clicking the WhatsApp logo icon at the bottom right of your screen.
A few years ago, in a Facebook group I belonged to, someone asked for recommendations on what to include in a kit for a 5K she was putting together for some community center. âA tech shirtâ, said someone. âA good bag that you can actually use after the raceâ, stated someone else. âA travel mug with the race logo,â chimed in a 3rd person. As asked, I added my 2 cents: âA pair of custom-made running shoes delivered to my door by Eliud Kipchoge himselfâ.
And I was not being facetious. I was expressing how much I would love for Eliud Kipchoge to personally hand-deliver a pair of custom-made running shoes as part of that 5K. The point was that you may include whatever you want in a race kit, it is just a matter of cost.
For those of us who have been competing for a few decades, races where you only got a bib and traffic control were commonplace. Races with medals, tech shirts, expos, and celebrity participation were the exception. Or they were the exclusive domain of races with a major sponsor, the New York City Marathon, or similar events.
In a recent Runnerâs World Newsletter, they stated that âveterans of the first running boom in the late 1970s and early 1980s love to recount the simplicity of that eraâs races. âSomeone would draw a line in the road, yell âGo!â, and then hand you a popsicle stick with your place as you finished. Entry fees were a dollar or two. The post-race party was a tailgate at someoneâs station wagon.â
Even the convenience of registering online adds to the price of a race (Photo Pexels)
Now we complain if the medal looks cheap, if hydration has no options, if there is no entertainment along the way, if all we get is a banana, if the race shirt design is not to our liking, if there are no finish line professional pictures, if the race kit has only a handful coupons, etc. All great optionsâbut they cost money, and you have to pay for them.
When you have water, Gatorade, or multiple flavors of gels every two miles, understand that it is part of the $80 for 10K or $150 for a half marathon you ponied up. When you go out of your way to thank all police officers for being there, donât forget you paid for their time. This is when you should be mad at a crappy medal, a cotton race shirt, not having a banana, or them cramming age groups every 10 years.
According to that same RW post, âa RunSignupâs 2023 report found that the average 5K cost $29.90. Half marathons in the $100 range are now typical. And in December, 1,000 runners will get boutique treatment (personal fluids, pacers, indoor warmup space, etc.) at The Marathon Project in exchange for a $500 entry fee. Even allowing for inflation and exaggeration, races cost relatively much more than in days of yore. What gives?â
There are always cheap race organizers. The ones who charge premium prices yet donât have crowd control and mix hundreds of runners with regular space users, such as a beach boardwalk. Sure, there are the ones that accommodate a half marathon within the confines of a public park, donât have police control in place, get you a cheap generic award, and have no qualms about overcharging you. You should not participate in those races.
Look. I am not saying âthe old times were betterâ. I am not here to advocate the return of the $15 Boston Marathon. The point here is to understand that you get what you pay for. When racing is labeled as a charity event it is because funds are being raised for a noble cause, not because sponsors want to subsidize your racing ego. So, there are two clear options:
A â Treat every local 5K as if it were a World Marathon Major celebration and demand what you pay for if you donât get it.
B â Accept a no-frills race at a no-frills price and then donât go complaining on Tik Tok about how crappy the medal was.
Do you think race fees are justified? Drop your thoughts in the comments below!
