By Coach Adolfo Salgueiro

 I’ve been running since I was 11 or so. I did so with the gym shoes my mom bought me in the mid-1970s. I ran at the time with whatever shorts and shirts I had in my drawers. When I started training for my first marathon, at the end of 1982, my dad handed me first pair of running shoes, a pair of burgundy colored, New Balance that he had used to train for his first marathon a few month earlier. In Venezuela, back then, there was no such thing as a running store. You went to your local shoe store and got whatever sneakers was available, or you requested a pair from a friend that travelled to the US or Europe.

My local running store is Runner’s Depot in Fort Lauderdale, FL

Fast forward 40 years and the running store is ubiquitous. There’s not one in every corner but each city has a handful and mostly every town has at least one. The cool thing about them is not that you will find the latest pair of shoes, the latest gadgets, or the latest nutrition. The best thing about your local running store is that if you visit it often, you will become part of its community. In a world ruled by faceless Amazon, you will find what Dr. Frasier Crane found at the Cheers Bar: a place “where everybody knows your name”.

Sure, you can find your favorite pair of shoes online and save $5, maybe $10. Sure, free shipping on your latest purchase of whatever is so convenient. But there is something you are missing that is worth way, way more than what you are saving. You are missing the chance to talk running with experienced runners. You are skipping the opportunity of getting fitted for the right pair of shoes by someone not there just to punch a card and make a commission. You are forfeiting the opportunity of being part of your local running community. You may be losing the chance to be a part of a running group. And, if that wasn’t enough, you are supporting local commerce.

Post-run burgers and beers after our Thursday run club

My local running store is Runner’s Depot in Ft. Lauderdale, with the alternate being their Davie location. I went there once to buy shoes and was invited to their Thursday running group. It fitted my work schedule, so I went. I felt welcomed and within a few weeks I made friends. Today, years later, some of the people I met there are my dearest friends. Through them, I was invited to a Saturday morning running group, where I met wonderful people that have changed my life. This is way, way more valuable to me that the few bucks I can save on a pair of shoes or the convenience of receiving a gadget at my doorstep.

When my preferred running shoe goes on sale, Marcus, the store manager at Fort Lauderdale, let’s me know right away. When my Runner’s Depot hat turned into a rag from overuse, Chuck, one of the owners, offered me a brand new one. Beat that, Amazon!

Are there exceptions to purchasing at your local running store? Sure. One time I registered for some kind of running newsletter and was given an $80 coupon. I ended up with a new pair of shoes for $30. And I didn’t feel bad about it. Sometimes at race expos you find incredible deals on running shorts or compression sox, so why not? Most likely you are still patronizing a small merchant.

If you haven’t yet, locate your local running store, introduce yourself to the manager, let him/her know who you are. Hopefully, you will be as lucky as I was when I found my local running store, where now, everybody knows my name.